Tetrad laws of media probes

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McLuhan Laws of Media Tetrad
email
writing
enhances
dialog
reverses
telegram
retrieves
long-distance phone calls
obsolesces
W. Terrence Gordon, Marshall McLuhan Escape Into Understanding p. 341

Of course you can still make long-distance phone calls, but nearly half of the phone lines in use at any one time in North America are being used for non-voice communications.
Retrieval is to obsolescence as enhancement is to reversal
telegram is to long-distance phone calls as writing is to dialog

Retrieval is to enhancement as obsolescence is to reversal
telegram is to writing as long-distance phone calls is to dialog
Author: Ray Daly
Updated: Update-Goes-Here
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