Ruby on Rails and McLuhan's Media is the Message

Ruby on Rails, the web programming language, has always claimed to be "opinionated software." I was reading Scott Raymond's "Ajax for Rails" where he states it this way:

Every piece of software is opinionated - it encourages (and discourages) certain ways of thinking, of solving problems, of structuring ideas. Software embodies a vision of the world.

This is exactly what Marshall McLuhan wrote about in "Understanding Media: The Extensions of Man" and "The Medium is the Massage." It is great to see that this concept is now an accepted part of our culture and understanding of new technologies.