Tetrad: Phraselator
McLuhan Laws of Media Tetrad Phraselator | |
Giving orders in foreign language enhances | Cliche shouting match reverses |
retrieves Captain Kirk's (Star Trek) personal communicator | obsolesces English to XXX Phrase Translation Books |
This is just a quick brainstorm and reaction to Andrew Chrystall's post on "Medea Wars: cursory examination of US .mil's Phraselator." The fact that this device completely bypasses the western alphabet is significant. It becomes its own language.
The enhancement assumes that someone will listen. The reversal is interesting as the devices depends on "predetermined phrases" or cliches. There are certainly other retrievals. I would think it would make human translators much more human - translating more than just phrases (body language). And the intent is to obsolesce the pocket translation books, but only half of them, so far, because it is a one-way device. XXX-English lives.
Certainly some unintended uses of this device will be seen in the field.
Retrieval is to obsolescence as enhancement is to reversal
Captain Kirk's (Star Trek) personal communicator is to English to XXX Phrase Translation Books as Giving orders in foreign language is to Cliche shouting match
Retrieval is to enhancement as obsolescence is to reversal
Captain Kirk's (Star Trek) personal communicator is to Giving orders in foreign language as English to XXX Phrase Translation Books is to Cliche shouting match
1 Comments:
how would you describe the blog as a tetradic concept?
By Ana, at Friday, June 06, 2008 6:45:00 AM
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